I learned about
AnthologyBuilder.com recently, and I find that I'm very excited by its prospects. I feel there is a lot of great writing being done in the world, but much of it is not receiving the audience it should. Case in point is one of my friend's book.
C. Dennis Moore's Terrible Thrills has several masterful, memorable stories in it. But they will never receive the audience they deserve because its publisher, SIlver Lake Publishing, apparently has now gone out of business. I cannot find reference to it anywhere, and its web site is no longer available. I fear this means that Dennis' book will never be reprinted by the company, and so the life of its stories end when the supply runs out at Amazon.com.
How does Anthology Builder figure into this? Currently, Anthology Builder offers mainly previously published short stories in the following genres: Alternate History, Children, Classics, Dark Fantasy, Fantasy, Historical Fiction, Horror, Humor, Mainstream, Mystery/Crime, Romance, Science Fiction, Suspense/Thriller, and Young Adult.
One problem is that the stories available in these genres are VERY limited! There just aren't very many of them. Visitors can't choose their favorite stories because they are not in the database! That's where AnthologyBuilder can experience explosive growth: providing a means whereby readers can choose their favorite stories of all time from many sources and have them all collected in several anthologies. Heck, I think most story lovers would go for this schema!
Today, Anthology Builder serves only to allow short story authors to continue to make their stories available, after the magazine or book in which they were originally published has gone out of print. There is some advantage to this. I have several stories I too would still like to have available to the public, but after 15 years that just wasn't possible, until Anthology Builder came along.
Another problem is that the stories accepted by Anthology Builder must have appeared in paying venues previously. I don't know why this is, because there is a great deal of great writing appearing in the small literary presses (for example) that should have a wider audience, but these magazines and journals do not pay except in contributor's copies. Does this count as a paying venue? I suspect it does not. Even some of the small genre publishers don't pay very much. I think of Dennis' book mentioned above. With his publisher out of business, what kind of royalties will he now receive? I don't know. He doesn't know. And with the publisher out of business, there isn't much hope to hire an attorney, either, even if Dennis could afford to hire one.
Another problem is that the site doesn't pay nearly enough per story per anthology printed. Currently, each author in an anthology can expect about $0.15/story each time it is printed, if it is a 7000 word story. What if the story is only 1000 words? The author will get less than this. All the authors in an anthology receive a total of $1.50 to share among them. If there are 10 stories @ 7000 words each, each author gets 1/10th of this $1.50. If there are 20 stories, each author gets a similar share, or possibly $0.07. That's not very much money at all. In fact, that's little more than some venues pay per word! This pay scale, of course, makes it impossible to interest the more successful and popular authors to contribute to the site. I can't imagine Stephen King accepting 15¢ for one of his stories. Even it is were published 1000 times, that story would then only earn him $150. Can you say "welfare?" There are plenty of stories by big authors that I would pay more than $14.95 to have them in a single anthology.
The challenge for Anthology Builder is to survive its launch. It is and will be rocky! They must continue to strive for constant improvement and growth. They can't stop, let up, quit. Of course, this is true of anything that is successful.
1) They need to consider charging a fee per story, rather than per anthology. Some people are willing to pay more for a very, very favorite story than for a story that they like but it's not as favored as other stories. In this way, as the anthology is built, each anthology's price would be built by the stories selected. Perhaps the cost for a story is directly related to its popularity. If a story is a best seller, it should cost less because of the volume of its sales, as that is how it works in other markets. Volume helps reduce the cost. So an anthology might cost as little as $15 and as much as $60 or $70 I think, depending on the stories selected. If not this scheme, then another based on the cost per word perhaps. A shorter story would be less expensive than a longer story. In this way, if the reader chooses a lot of shorter stories, the cost for the anthology would be more, as there would be more authors to pay. Everyone would get their fair share. Perhaps it would be a function of BOTH popularity and length. I don't know. But something besides the flat rate should be considered, although the flat rate is a great place to start.
2) The writer's guidelines need to be revised. By all means I don't think every story ever written by every Joe in the world should be included in the Anthology Builder database, but I think every story ever published by a third party (i.e. not self-published) should be available at Anthology Builder, regardless whether it is a "professional" paying market or not. I think many friends of writers, and new acquaintances, who can't get their hands on the original publications, would be willing to consider Anthology Builder to get that 10-year-old story in book form. I know I would consider it. I think many others would, too. I think the criteria should be that the publication can be verified (anyone can say anything about a publication, even make one up); heck, even the authors could send the original publication with an SASE if it came down to it. There is a way to manage this.
3) The site in its current state is not very user-friendly. It is not a horrible site, by any means, but it doesn't do much to market its stories or anthologies. The site currently appears to be created in a Dreamweaver template (very basic), and therefore everything probably has to be custom-coded. I think it might be useful to consider taking the site into a content-management system such as
Joomla! and garnering community support to pay for custom modules for the enterprise. Or a similar system that already has the under-pinnings. I think with this proposition, writers would be willing to provide donations for the cause. Perhaps donations can be accepted for each phase of the site's development. And perhaps each donation allows the donor to have one story included in the site's database for their donation. Of course, the story must still meet the criteria for acceptance, but it would be shortcut to acceptance to donate. I think many would support the site and see that their contributions are making a difference, and therefore making it possible for their stories to be purchased. It's writers helping themselves. If the site were a community effort, as it were, increased support would help get the site developed faster, rather than relying on sales alone.
4) The site should have instances that help market the stories and the anthologies already created. This means that the site should be more like the giant shopping sites like Amazon.com, etc. Each story might have a feature that "Visitors who bought this story also bought these other 4 stories," or "Stories similar to this story are," and the like. In this way, every story considered by a visitor recommends other stories, shortcuts the search process for visitors by recommending similar stories and stories purchased in groups. Of course, a best sellers list is necessary (in fact, all stories in the database should be able to be sorted by genre and popularity and rating so that if a visitor wished he could view EVERY story in the database based on any or all of these factors from the top to the bottom). A featured story(ies) feature would also be a useful tool. Just take a look at any large retail site to see the features that work for them.
5) I think a professional community of reviewers should also be developed to review each individual story. Anthology Builder currently has the option to post reviews for each story, but those reviews are not only sparse but completely inadequate and useless. For example, one review of a story reads, "This is an awesome story. Old Irish Fae Folk in South Africa. Nice storytelling and a fun read." I don't think that is very helpful for any visitor. Its sentiments can be applied to almost any story in the database. There just isn't any reason for any visitor to look further at this story based on this review. So I think it is a problem to allow every Tom, Dick and Harry to post useless reviews like this. Instead, perhaps they can rate the story, where they might still have a say that helps visitors consider the stories without having to go thru the work to write a useful persuasive review that sells the story. Though it would take a small army of reviewers to accomplish the task, we must remember that writers with work in the database have probably read the work of other authors in the database and can write reviews of other stories in the database. Something like this could be a part of the reviewer's toolbox. A list of stories that meet the writer's preferred types of stories to review. He or she can then spend an afternoon writing the review (of course, the writer must also have access to the story). Perhaps the writers who write reviews of the stories in the database also get funds for writing reviews, something like epinions.com. That would help motivate writers to review stories, I think.
6) I think it should also be made easy for writers to link to the stories at Anthology Builder so they can recommend them on their web sites, their personal blogs, etc. Links to the site would increase its search engine rankings, introduce new visitors to the site, and help encourage sales of its anthologies. Alternatively, I think writer profiles should also provide some information about the author, list his/her stories on the site, and link to his/her web site to further help increase their search engine rankings and public awareness. It's all a matter of back scratching. I think an author should also be able to list his/her favorite authors on the site which in turn links to those author profiles to once more market their work through recommendations like this.
7) Currently, the teasers for the stories at AnthologyBuilder.com are in PDF format. I think this is a poor choice, since PDFs are sometimes problematic. In Firefox, my web browser of choice, I cannot view PDFs. I must instead download them and then open them. That's clunky. I think the teasers should be in JPEG format (as an image) or a short text object. It is not clear why PDF has been chosen at this time, but it is just as easy probably to provide a text object for the teaser. Every browser on every computer in the world can then conveniently display the teaser to help make it easier to decide to purchase. That's the principal of any sale: make the path as simple, straight, uncomplicated as possible. The PDF format for the teasers is a road block. The text teasers should appear on the same page as the story information. No need for a new window or anything.
8) I think artists should also be allowed to create artwork for individual stories and make them available to be printed with their stories. That would be an awesome add-on for any anthology. If I purchased a story, and artwork was available for it, I would consider choosing artwork for it. In fact, I would probably choose artwork for it to make the book more interesting. If I had a selection of artwork available, each at a small cost, or one image included for free if available, I would certainly consider it. Such niceties help make the resulting anthology not only interesting but also noteworthy as a gift, I think. These artists could then be paid upon publication, too, each time an anthology is sold.
9) I think a similar site for poetry would also be very useful and poplar. The features could be the same in general as the fiction site, but one could choose poetry instead of short fiction. Poetry books might also make great gifts for special occasions such as births, weddings, anniversaries, birthdays, and even the deaths of a loved ones, I think. A different beast with similar features.
I see great opportunity for
AnthologyBuilder.com, and I hope that these ideas help make the site a success. I am currently looking to create my own anthology on the site, but I am not finding many stories that I want to purchase on the site. Hence my long list of ideas to help make the site a success.